BURGUNDY

Rich, expensive, Authoritative, mature, elgant, passionate.

PINK

Feminine, gay, risque, energetic, youthful, stimulating, fun-loving, exciting, trendy.

In its softer forms it is romantic and tender,.

PEACH

Excellent background colour as it conveys warmth, humanity an healthiness,

It reaches out to people and indicate quality.

BROWN

Does not raise strong emotions in people therefore it is safe, secure and comfortable.

It can be associated with Autumn which can be gloomy or depressing , or bright and colourful. Depends which way you look at it.

ORANGE

Has a high arousal factor - but not taken too seriously.

Happy and playful, but can also be loud and vulgar.

PURPLE

Flamboyant, but can also be funereal. Has royal connotations.

Should never be used with black - even in low percentages.

WHITE

Fresh, light, cool, because it has the ability to reflect light.

A symbol of purity.

Is also a symbol of mourning in some cultures, e.g. China.

BLACK

Exact opposite of white. The ability to absorb light gives it sinister undertones.

It can be magical, mysterious, sophisticated, powerful, elegant, and expensive.

To many people it can mean death.

It is, however, the most legible and readable colour for ink on newsprint.

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